my hobbies

Crazy about cycling!
My goal is to spend an average of 10 - 15 hours a week training.
Obviously with all the traveling a lot does not always work out that way. But as soon as I am back home the next day I am out cranking kilometres.

1996 Fabulous 4th, Columbus, North Carolina

In 2010 I gave up racing after more than 20 years, I still train a group of friends and their team as if I were still racing. However, without the stress of race day.
During the Giro, the Tour and the Vuelta you will find me watching hours of racing on TV or streaming.
As I said before I am crazy about cycling.

2008 MTB 24 hours, Madrid, Spain
me as a person

Coffee?? Who is not crazy about coffee...
Aquarians can be random and downright bizarre at times coming out with things that leave a puzzled look other’s faces. Some may wonder whether they are from another planet but their friends love them for their eccentricities because who wants to be normal anyway… that’s so boring.
Hence I possess a unique ‘out of the box’ way of thinking to come up with new ideas and solutions that nobody else can see.

2009 That's a wrap, Madrid, Spain

Make no mistake about it.
Dreaming BIG and having the skills to turn those dreams into a reality is what it is all about. Having the intelligence and imagination to come up with a plan and the tenacity to see it through til completion is also very import.
I have the tendency to over-think the absolute hell out of things. Sometimes I find myself over analyzing things to the point where I feel incredibly stressed and anxious only to realise that it isn’t that big of a deal in the first place.
The school of life and the natural gift for understanding new ideas and concepts… FAST.

my style

I have always admired
David La Chapelle,
Annie Leibovitz,
Helmut Newton just to name a few.
Furthermore, having gone to art school and not photography school, I have always felt it was to my advantage. Consequently composing in camera for an ex-art director is easy.
I really like to create dramatic, quirky, cinematic look and feel in my visuals, be it photography or video. I pride myself in creating realistic yet interesting lighting. I almost always create and test my lighting schemes in studio before traveling to a location. This to me is key to creating the perfect lighting, not to mention when on set it is always comforting to the client to see my confidence in what I am doing.

1992 Art school, Oristano Italy
my vision

Sharing Projects and Trust.
Each project is an experience, for me and for those choosing to entrust me the task. My work philosophy aims at quality, ongoing research and empathy. Work is a serious matter but smile is always On, the approach is always proactive and constructive and the client’s trust is my first goal and the greatest satisfaction.


My Clients Love Me

Let's create some really awesome visuals together? Give me a ring!!

Chris Lawrence



Let’s chat about your project

Call me +39 393 251 6887

A Represents

Francisco Serrano
Agent – Spain
+34 914 318 34

Plugged MGMT

Sam A. Samra
Agent – Middle East & Asia
+34 911 194 114