Coffee??

Who’s not crazy about coffee…

In contrast aquarians can be random and downright bizarre at times coming out with things that leave a puzzled look other’s faces. Some may wonder whether they are from another planet but their friends love them for their eccentricities because who wants to be normal anyway… that’s so boring.
Hence I possess a unique ‘out of the box’ way of thinking to come up with new ideas and solutions that nobody else can see.

Make no mistake about it.
Indeed dreaming BIG and having the skills to turn those dreams into a reality is what it is all about. Therefore having the intelligence and imagination to come up with a plan and the tenacity to see it through til completion is also very import.
I have the tendency to over-think the absolute hell out of things. Sometimes I find myself over analysing things to the point where I feel incredibly stressed and anxious only to realise that it isn’t that big of a deal in the first place.
In fact the school of life and the natural gift for understanding new ideas and concepts… FAST.

Above all I am crazy about cycling!

My goal is to spend an average of 10 – 15 hours a week training.
Obviously with all the traveling a lot does not always work out that way. But as soon as I am back home the next day I am out cranking kilometres.

In 2010 I gave up racing after more than 20 years, I still train a group of friends and their team as if I were still racing. However, without the stress of race day.
Generally during the Giro, the Tour and the Vuelta you will find me watching hours of racing on TV or streaming.
As I said before I am crazy about cycling.

I admire,
David La Chapelle,
Annie Leibovitz,
Helmut Newton

just to name a few.
Furthermore, having gone to art school and not photography school, I felt it was to my advantage. Consequently composing in camera for an ex-art director is easy.
As a result I really like to create dramatic, quirky, cinematic look and feel in my visuals, be it photography or video. Thus, I pride myself in creating realistic yet interesting lighting. I almost always create and test my lighting schemes in studio before traveling to a location. This to me is key to creating the perfect lighting, not to mention when on set it is always comforting to the client to see my confidence in what I am doing.

Sharing Projects and Trust.

In contrast each project is an experience, for me and for those choosing to entrust me the task. My work philosophy aims at quality, ongoing research and empathy. Of course work is a serious matter but smile is always On, the approach is always proactive and constructive and the client’s trust is my first goal and the greatest satisfaction.