Creative Visual Storytelling
Discover Chris Lawrence's portfolio showcasing work in automotive, lifestyles, sports, and behind the scenes.
Learn more about this talented photographer. Chris is specialised in high-end automotive & lifestyles photography that captures the raw power, beauty, refined craftsmanship, and emotional connection between cars, people and their natural surroundings. Through cinematic lighting, meticulous composition, and a focus on brand storytelling, my work resonates with creative directors and producers seeking to elevate their campaigns with bold, graphic, evocative imagery.
My journey into photography began with a foundation in art school rather than a traditional photography program—a decision that I believe gave me a unique advantage. My background in art taught me to approach visuals with a painter’s eye, honing my ability to compose compelling shots directly in-camera. For someone like me, with years of experience as an art director, this process feels natural, almost second nature.
What excites me most about my craft is creating visuals that feel alive—dramatic, quirky, and infused with a cinematic essence. Whether I’m working on photography or video, my goal is always to craft a mood that captures attention and tells a story. Lighting plays a central role in achieving this, and I pride myself on designing lighting setups that feel authentic yet captivating. I approach lighting with the mindset of a sculptor, shaping each beam to enhance the scene’s emotion and texture.
Before heading to any location shoot, I take the time to meticulously create and test my lighting schemes in the controlled environment of my studio. This preparation allows me to experiment freely, ensuring I achieve the perfect lighting for every project. It’s this commitment to detail that builds trust with my clients. When I step on set, I bring not only a carefully refined plan but also the confidence that comes from knowing the final result will exceed expectations. For me, this blend of preparation, creativity, and trust is the foundation of my work—and it’s what sets my visuals apart."