Ferrari 458 Army

Ferrari 458 Army

Designed by Lapo Elkann
I was hired by RM Sotheby’s to shoot this Ferrari 458 Italia worth over 1,000,000$
Lapo known for his eccentric style, grandson of Gianni Agnelli, the former controlling CEO and controlling shareholder of Fiat Automobiles. Lapo rarely does anything subdued:  as in is the case of his Custom Made Ferrari 458 Italia. To completely custom machine, the car was finished a one of a kind camouflage paint scheme. Rather than Ferrari’s standard Scuderia Shields, Lapo opted for peace signs instead. The alloy five star wheels were painted dark green, with anodised camouflage callipers for the carbon ceramic brakes, the engine as well was given further camouflage detailing.
The camouflage theme is found through out the interior as well, which is swathed in dark brown leather. Contrasting camouflage leather inserts and headrests were fitted, along with further camouflage trim on both the steering wheel and dashboard. The Ferrari Red Stallions “Rosso Cavallinos” were stitched in the headrests, the car’s heritage and the Ferrari brand cannot be hidden even under its camouflage livery. This Ferrari 458 Italia was retained by Lapo from its production in 2010 until 2016, when it was bought by its current owner at the amfAR Cinema Against AIDS dinner at the Cannes Film Festival. Held to raise money for amfAR, a foundation for HIV/AIDS research, the star-studded charity event included an auction that included Lapo’s very own Ferrari 458 Italia. Lapo himself in attendance, the 458 sold for €1,000,000 to its second owner, from whom it is was sold off at the 70th anniversary event in Maranello home of Ferrari for 385.250€ not quite the million dollars it was acquired for.
The final images were retouched by Third Eye Studio out of London, England. The background was generated in CGI “Computer Generated Image” to create a more dramatic feel for this beast of a custom Ferrari.
Matt Haysom “Head Retoucher/Founder” is always on set to make sure that all images are perfect for an optimal final image. As I am posting this gallery we are already working on three more campaigns which also include retouching, CGI “Computer Generated Image”. CGI is new for my portfolio and I am very excited to share the work that we are creating.
Third Eye are masters in CGI, retouching. Transforming my vision into digital imagery, they make the impossible real.
With over a decade of experience in high-end retouching, Matthew Haysom created The Tank in 2010 and now seven years later, rebranded as Third Eye Studio. Third Eye’s goal has been their constant: an exacting standard that produces the most creative work possible, no matter the job, no matter the deadline. And today their team of experts work across the creative community, in the studio and on location, crafting stunning, award-winning work for the world’s leading brands and agencies.


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